Platform Updates | April

The platforms are making updates to their daily advertising budget allocation and other functionalities such as cost estimation. In this article, you’ll find the most relevant changes that TikTok and X have implemented in the last few weeks to take your ads to the next level and achieve better results in your campaigns. What has […]

Platform Updates | March

Actualizaciones de las plataformas | Marzo

Do you want to know the latest platform updates to improve your ad results? Here we share the most recent changes that Meta and TikTok are implementing in their functionalities and what it means for users and advertisers. What’s new on TikTok New carousel ads: TikTok is changing carousel ads from autoplay to manual swipe. […]

Platform Updates | February

The updates to platform functionalities optimize campaign results and, with an adequate strategy, can benefit brands. In this article, you will discover the reasons behind the adjustments in budget distribution, the integration of different formats, and the actions being taken regarding content produced by artificial intelligence. What are the changes on TikTok? Automatic budget allocation: […]

Platform Updates | January

Actualizaciones de las plataformas | Enero

The most influential digital platforms are constantly updating, each seeking to offer richer experiences for both users and advertisers. In this article, we will explore the most important updates of January, analyzing how they can be beneficial for brands and generate successful results. These updates primarily involve changes in segmentation, ad placement, and user experience. […]

Beyond the shopping cart: Tactics to improve your online sales

ventas online

The world of e-commerce is saturated, which means that sales strategies cannot remain static. As part of the digital marketing world, you must venture beyond the conventional. Let’s reflect and delve into some recommendations that can help you transform your strategies and boost your online sales. 1) Conversion Rate Optimization (CRO): Enhance the User Experience […]

Segmentation: The Secret to Success

Segmentación: El secreto del éxito

The digital age has transformed the way brands interact with their audiences. To stand out among all the information available today, it is essential for brands not only to communicate but to do so effectively and relevantly. Proper segmentation is the key to success in your next campaign. 1) The Dynamics of Consumption Have Changed […]

The Power of Analytics: From Big Data to Precise Decisions

The Evolution of Big Data: From Intuition-Based Decisions to Precision The evolution of big data has transformed the nature of digital advertising, relegating intuition-based decisions to the background. Today, advanced analytical tools allow for the breakdown, interpretation, and reaction to large amounts of information in real-time. By doing so, strategies can be optimized and adapted […]

The future of Marketing: Digital trends that shaped 2023

The digital marketing industry is experiencing a wave of innovation that is redefining how brands interact with their consumers. From the integration of artificial intelligence to the expansion of the metaverse, 2023 has seen a fascinating shift toward more immersive and interactive experiences. Here we analyze the six most prominent trends that changed the digital […]

The most common mistakes when creating a digital advertising campaign

Digital marketing has revolutionized how brands connect with their audiences. However, even with all the potential that online advertising campaigns offer, they are not exempt from failure. For those who already have a basic understanding of the topic, it is crucial to identify and avoid the more subtle but significant mistakes in digital advertising. Here […]

Newsletter

Receive the latest trends and updates from the digital industry every month.

Latest news