Brand positioning
Campaign ‘This is Nissan’ – NISSAN ECUADOR
«This is Nissan,» the results of an effective execution by Misiva for Nissan Ecuador..
Nissan aimed strengthen its brand positioning by launching its campaign «This is Nissan.»
A campaign executed with a balance between reach and frequency, highlighting the brand’s attributes with
10-second videos
Successful adaptations were developed for stories and reels.
Nissan achieved significant increases in brand recall, affinity, and action intent through META’s Brand Lift study
It was a total success!
RECALL
+7,9%
AFFINITY
+2,8%
ACTION
INTENT:
+3,2%
«This is Nissan» has been a measurable success, preparing us for the arrival of the brand’s new portfolio in the country, with META being a key part of our strategy.
Andrés Cordero, CMO, Automotores y Anexos – Nissan Ecuador
