The updates to platform functionalities optimize campaign results and, with an adequate strategy, can benefit brands. In this article, you will discover the reasons behind the adjustments in budget distribution, the integration of different formats, and the actions being taken regarding content produced by artificial intelligence.
What are the changes on TikTok?
Automatic budget allocation:
The new Budget Manager feature will have the option to set the budget as unlimited, monthly, daily, or within a custom range.
With the new options presented in this functionality, this update provides much more control over the advertising account’s expenditure.
Campaigns will no longer stop due to lack of budget, and the work of advertisers in assigning balance manually will become much easier.
Comment Insights: You will have the option to organize ad comments for more detailed analysis.
SKU Report for VSA: This report gives you the opportunity to identify which products perform best by analyzing and identifying them based on their sales.
Redesign of product cards and tiles: The platform focuses on increasing interaction and conversion opportunities through product display, native format, and multi-product format.
Product display: The ability to scroll and click increases interaction.
Native format: Your ad can be integrated into the «For You» page.
Multi-products: Increases conversions by showcasing multiple products at once.
Latest updates on YouTube Multi-product marketing objective: It is now possible to use content created by creators and sponsored by brands in new ads, making them feel more organic.
Video reach campaign: In Stream, In Feed, and Shorts formats are combined to generate greater reach while allowing advertisers to save execution time.
Updates on Meta
Changes in AI-generated organic content:
AI-generated organic media will be automatically tagged by Meta or disclosed in audio and video.
With these updates, the platforms show that they are working to improve the experience for advertisers and the general public. The automation of budget options, organization of comments, and reports focus on optimizing work. Other updates, such as the redesign of cards and improvements in video reach, are specifically designed for brands. Consider these updates in your strategy and aim for superior results in your campaigns.