Platform Updates | March

21 de julio de 2024

Do you want to know the latest platform updates to improve your ad results? Here we share the most recent changes that Meta and TikTok are implementing in their functionalities and what it means for users and advertisers.

What’s new on TikTok New carousel ads: TikTok is changing carousel ads from autoplay to manual swipe. Now, the user will have to take action, and they will no longer rotate automatically, promoting greater interaction with the platform.

Carousel ads and Spark Ads:

Now the platform allows you to activate Spark Ads with carousel-type posts, making TikTok advertising feel more organic.

Updates on Meta

Daily budget allocation update

The daily budget allocation for campaigns becomes more flexible. The platform can spend an additional 75% of the daily budget when it finds an opportunity to achieve better results. Likewise, this will be reflected in the expenditure on other days, where it will not spend more than 7 times the daily budget amount.

If the campaign lasts less than 7 days, the total expenditure will not exceed the daily budget multiplied by the duration of the campaign.

Implementation of audience controls for campaigns

New audience controls are being implemented, allowing for the establishment of location and minimum age controls, even if brands are using an automated solution like Advantage+ shopping campaigns or Advantage+ app campaigns.

With this update, Meta expects the implementation process to be more efficient and provide greater peace of mind to advertisers. Additionally, it will no longer be necessary to set controls for each individual campaign; this can now be done once at the general account level.

The changes that platforms make month by month focus on optimizing campaign results and, at the same time, aim to make the work easier for brands. This month, TikTok focused on carousel format ads, encouraging consumers to take action based on their interests. On the other hand, Meta has worked on its daily budget to take advantage of every opportunity it finds to achieve better results in brand KPIs. Test these updates in your strategy and take your brands to the next level!

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