Platform Updates | January

19 de julio de 2024

The most influential digital platforms are constantly updating, each seeking to offer richer experiences for both users and advertisers.

In this article, we will explore the most important updates of January, analyzing how they can be beneficial for brands and generate successful results. These updates primarily involve changes in segmentation, ad placement, and user experience. Read on to learn about all these changes in detail.

What’s New on X Premium Subscriber Segmentation:

X introduces a new segmentation method that allows you to reach premium subscriber audiences, meaning you can target a high-quality audience made up of influential people.

Headlines on Cards:

Headlines on cards return to the platform, meaning you will see them at the top of the image or video starting from the lower-left corner, and now the URL will appear at the bottom of the post.

Optimized Targeting:

An optimization with improvements in the sales objective is generated, which will help your brand reach people beyond your usual audience.

The Latest on TikTok (Beta) Performance Smart Campaigns with Multiple URLs:

This update allows you to promote several products using different landing pages, and it will also enable you to understand consumer behavior on the website or personalize website content for each video in your campaign.

Post Roll:

This is a new ad placement that will be inserted at the end of organic videos of 60 seconds or longer.

Updates on Meta

Multiple Advertisers Option in Facebook Reels:

Meta made a change focused on Reels, where the main objective is to help brands be discovered by more people predisposed to purchase. With this update, you can implement ads from multiple advertisers in different placements: Facebook Feed, Stories, Watch, and Instagram Feed.

User Experience in Creating Conversions and Custom Audiences:

The user experience is updated! Advertisers can now manually enter values, considering the exact name in the events module to define parameters on the platform.

These updates reflect the growing competition to capture the attention of global audiences. This month, the platforms focused on the ability of brands to reach new and existing audiences and interact with them. By trying these updates, you will be one step closer to achieving efficient results in your campaigns, so don’t hesitate to put them into practice. Stay informed about new updates and take your brand to the next level!

Related News

Newsletter

Receive the latest trends and updates from the digital industry every month.

Latest news