Platform Updates | April

The platforms are making updates to their daily advertising budget allocation and other functionalities such as cost estimation. In this article, you’ll find the most relevant changes that TikTok and X have implemented in the last few weeks to take your ads to the next level and achieve better results in your campaigns. What has […]

Platform Updates | March

Actualizaciones de las plataformas | Marzo

Do you want to know the latest platform updates to improve your ad results? Here we share the most recent changes that Meta and TikTok are implementing in their functionalities and what it means for users and advertisers. What’s new on TikTok New carousel ads: TikTok is changing carousel ads from autoplay to manual swipe. […]

Platform Updates | February

The updates to platform functionalities optimize campaign results and, with an adequate strategy, can benefit brands. In this article, you will discover the reasons behind the adjustments in budget distribution, the integration of different formats, and the actions being taken regarding content produced by artificial intelligence. What are the changes on TikTok? Automatic budget allocation: […]

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